Ways to Drive Traffic to Your Site

Ways to Drive Traffic to Your Site

With more than 1.7 billion websites in the world, getting traffic to your website can seem like a daunting task. But you can get plenty of traffic to your website if you are ready to put in the time and money, depending on what you have at your disposal.

Those who have more time, will invest more of their time. Those who have money will invest more money than time using SEO services like SirLinksalot Backlinks. Here are some of the things you can do to boost traffic to your website.

Analytics

Web analytics are a powerful tool for understanding your audience if you can leverage that information to get more visits.

There are so many metrics but the most important thing is to try and see how t hey translate to what people are there to do. There is no benefit in focusing only on page views and visitors without understanding how that is relevant to conversions or revenue.

Checking analytics on a daily basis can be counter productive. You won’t be able to discern trends when doing that and you might even end up making ill-advised, knee-jerk reactions. Examine your web analytics every month.

Use a spreadsheet to record and check how different things change from one month to another.  This makes it a lot easier to discern what actions are working for you as well as to spot trends.

When looking at your web analytics, you want to know:

  • How many users viewed a page. This information will help you to know the best content that engages readers.
  • How many conversions; i.e. people who filled a form, made a purchase, or downloaded a lead magnet.
  • Your revenue over time
  • New subscribers
  • Leads
  • Email Subscribers who clicked through to your site after opening an email
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Paid Traffic

By far the fastest way to drive traffic to your website is with paid advertising. Search engines like Google give you the opportunity to invest in Search Engine Marketing or Pay per Click.

You can also retarget previous website visitors after they leave your site through Facebook. Sponsored posts are yet another form of paid advertising.

Firms are spending more and more money on Facebook ads, which is why they have become more expensive. All indications are that companies will be spending even more money on Social Media advertising in the coming years than ever before.

Authority

One way to attract more users to your website is to establish yourself as an authority on a particular topic. Search engines like Google will give your site more visibility if you are regarded as an expert on your subject matter.

This means that Google will give you more visibility in search findings if it thinks that you are an expert in your subject matter, or that your website is an authoritative source of information.

You may begin by writing a super long blog post covering the topic exhaustively. This is sometimes called a pillar page. After your pillar page is ready, you can now write a series of supporting blog articles, known as ‘cluster content.’

The supporting blog posts will be aimed at nailing long tail keywords – like. Long tail keywords are good because they can bring in long term web traffic.

The beauty of the cluster-model is that it helps you to plan your content around a single topic and to build your content’s relevance using internal linking.

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When you execute this technique properly, you also help all visitors to your site to navigate it well.

Content

One of the ways to draw traffic to your site is through creating content by having a blog. The idea is not just to get any traffic, but the right people.

Begin by creating a buyer persona. Your buyer persona is the ideal customer or the ideal audience member. Take time to create a detailed profile of your buyer persona.

With that done, you now have a clear picture of who you are trying to attract and you can identify their pain points.

Creating content is not enough. To stand out, you have to take it a step further and promote your content. Promote your content using social media, email, pay per click, influencers, and many new means of information

Try to find out what your audience searches for on search engines like Google. Tools like Google Trends and Answer the Public are good for this.

This knowledge will help you to create the right content for your target audience.

Repurpose content by taking blogs and creating videos with the same content, or create a blog article from a podcast.

The secret of repurposing content is to choose content that is already doing exceptionally well. This ensures that your promotion efforts are not wasted. Not just any old content will do.

At a time when people are bombarded with content from all directions, your content has to stand out if it is to make a mark. You should either be the first to write on a topic, or you should alternatively be the one to cover the topic more exhaustively than others.

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Optimize Old Posts

Historical optimization is taking old posts and updating them with more current. Old blog posts are not to be forgotten. On the other hand, they are able to generate more leads for your business if they are not neglected.

If your website has been around for a while, a good chunk of your traffic should come from older content.

Particularly when your website has been around for years and a lot of your traffic cones from search engines, historical optimization can yield massive benefits.

Optimizing for Search

An increasing number of people are using Voice Search. Out of 25-49 year olds, a massive 65% use Voice. search at least once a day.

Voice enabled devices include phones, tablets, notebooks, and laptops.

Failing to optimize your content for voice search is leaving money on the table.

To optimize your content for voice search, incorporate long tail keywords, because of people use full sentences to talk to devices.

Create content that answers the long-tail keywords you have chosen.

Write a short summary to go with each article so that smart devices and speakers will find the answers quickly.

Google my Business

Google my Business is an essential service provided by Google to help local businesses show up in search and to help people find goods and services locally.

Google my Business is only available for businesses with a physical premises. When the listing is properly optimized, it can bring you to 7 times more traffic.

The important thing to remember about traffic is that it shouldn’t just be about getting people to visit your website but it should be about more sales and conversions.

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