Measuring SEO performance is very crucial for your business. As they say, if you can’t measure it, you cannot improve. This is why you need to focus on your ranking on https://keyword.com/ as they are a significant measure of Search Engine Optimization.
Even so, reporting while entirely relying on keywords tends to devalue your role as a marketer. This is because it doesn’t provide a clear picture of why SEO is important to an organization.
The good thing is that there are many SEO measuring tools including Google analytics. Google analytics measures and reports on your SEO efforts.
It, therefore, gives you an insight into what is working and what is not.
This piece takes a look at 6 important Google analytics strategies that will allow you to measure your SEO success efficiently.
1. Monitor your Referral Traffic
Referral traffic is very important for your SEO. It is important that you know what you are getting from all your external sources.
This includes your social media posts and the kind of traffic they bring to your website. You can also measure how your digital marketing is performing.
Therefore, you need to check on your referral traffic report and verify the role played by social media platforms on your business.
You will further understand the exact platforms that are generating traffic. By doing so, you will be able to determine what SEO or referral traffic strategy is working for you.
2. Know your Organic Search Traffic
You also need to know your organic search traffic. It helps you to know which keywords and landing pages are performing better in generating quality traffic to your website.
You need to take a close look at your channel grouping report by clicking at Acquisition then All Traffic and Channels (Acquisition>All Traffic>Channels).
It gives an insight into all traffic sources that are segmented by channel. The Organic Search channel will always give you a more clear and detailed report. This only includes your organic search traffic metrics.
3. Measure and Verify the Quality of your SEO Traffic
Google analytics will always help you to operate successfully. Often, when your main goal is focused on the quality of your results, you may think that measuring your SEO success is not significant.
The truth is you can measure a decline or an improvement in the quality of search traffic to operate smoothly. This means that you need to take a close look at the Assisted Conversions report.
Compare the report with a previous one, and you will be able to determine the role played by your search.
If there is a decline in your search conversion and your traffic is quite steady, the traffic from your search conversion is not of high quality.
If you realize that there is an improvement from your search traffic, you can conclude that your SEO traffic is of high quality.
4. Add a Financial value to your Keywords
You also need to add financial value to your keywords to make the most of your SEO efforts. In this case, have access to your Google AdWords profile and synch your Google Analytics with a Search Console account.
Compare the cost of your keywords, if you are to purchase them in Google AdWords campaign. Therefore, you need to Get search volume data and trends, enter your top keywords and click on Get Search Volume.
Click on Keyword Ideas and every keyword that you entered will pop up with a possible bid amount. This is usually the estimated amount that most advertisers pay for keyword listing.
5. Take note of Slow Loading Pages
Pages that load slowly reduces your SEO success. You need to work on your site speed, especially on your landing pages.
Identify a possible problem by going to Behaviour, then Site Speed, and click on Page Timings. Set an Average Page Load Time and solve the problem is the speed is slow.
6. Have a Personal Dashboard
Build an excellent personal dashboard to present your SEO data most professionally. It also helps you to focus more on your SEO work.